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The concept Most students travel a great distance to come study in Canada. They must be ready to take on adventure (and lots of paperwork!) That's how this concept came to life, how do we make paperwork exciting? Make it into a little paper boat. A moodboard was the first step in creating this animation. Pulling together various nautical visuals as well as paper textures and collage inspiration was key. https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1503248156671-TX2ITBQ1F724P0ECEV1C/sketches.png video - The obstacles One of the challenges was this needed to be translated into multiple languages so relying on typography was not an option. It also needed to be gender neutral and have longevity. We wanted to tell a story where the viewer identifies with the little boat and gets carried away. With the use of simple metaphors each step is explained to the students so they know what to expect while using our services. https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1503247925803-GE3J7CJHRPPNCEW67GAK/FinalSlides.png video - The solution A whimsical take on health coverage. Providing both the students and Study Insured a way to communicate by offering visual cues to explain our process. https://www.sylviegosselin.work/minivinci2 daily 0.75 2017-08-20 https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502649368304-5DOGF1QEVX5T1S55P30I/image-asset.jpeg minivinci2 Wireframes were essential to establish the functionality       https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502675030266-TFUSXMQUDKAS1IVIRHOY/moodboard minivinci2 A moodboard is important to start honing in on the look and feel of the visual elements.   https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502674934903-8GGI9LRQP23BHDTNOCFV/Personas minivinci2 One of the first steps was doing reseach, finding out what the buyer/parent and the user/kids needed. This was compiled into personas which was the starting point in creating this product.   https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502674997710-IOH8B8UOJ35S7C5S6UUF/sketches minivinci2 Initial sketches     https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502674967272-NF9QNL9M2K4NVTOOSIXB/Customer+Journey+Map minivinci2 Customer Journey Maps (CJM) where also delevopped. What are our customers Feeling, Thinking, Experiencing? How can this product help solve their problems   https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502675095444-E34IQUDFW6LNLBPBCJJV/image-asset.jpeg minivinci2 While designing the wordmark the key words were friendly, minimalist, fun.   https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502649332104-J3PT4TQHBPJ3PE1EGNCW/image-asset.jpeg minivinci2 A user flow was important to visually illustrate how the user would navigate the product.   https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1502675131842-J56RVE72E3X3AT27PAXK/image-asset.jpeg minivinci2 Here is an overview of the visuals the user could come across while creating their storybook       https://www.sylviegosselin.work/branding daily 0.75 2017-09-17 https://images.squarespace-cdn.com/content/v1/583883169de4bb04c544fc76/1505681868496-Q4IARX4I1XG20LLMDUBO/wordmarks.jpg Branding https://www.sylviegosselin.work/bell daily 0.75 2025-09-25